Terms and Definitions

I just print out this list of Terms and Definitions and tape it to my briefcase for meetings and such. Just kidding. But seriously, it’s nice to have some terms printed out. I’ve actually found many people know a lot more than they think- Just looking at this list may give good insight to what you know, don’t know, or simply didn’t know the word for.

Addiction:  Consistently defaulting to negative cycles.

Alignment:  In contemporary context, alignment means how well we cognitively understand and are energetically in sync with the foundations of life and/or natural law and flow, plus our intentions.

Balance:  A natural law indicating that for every energy that exists, an array of aligning energies also exists. (E.g., for every challenge, there is a solution; using our cognitive awareness to recognize natural alignment.)

Boundaries vs. walls:  Walls are a compulsive reaction to a perceived threat to our personal wellness. Boundaries are a conscious response to a perceived threat to our personal wellness.

Business:  Creating something of value and exchanging it for something of fair compensation. (If an entity is taking something of value without giving fair compensation, then that entity is merely using this definition as a guise to plunder.) Business also means building and connecting replicable and sustainable processes in order to achieve efficiency.

Business of Being Human:  The process of using tools found in contemporary “business” practice and theory to be intentional about our personal development.

Challenge of life or death:  One of the primary natural laws and a natural “force” that mandates growth and facilitates life. Without the challenge of life or death, we don’t exist.

Clean-slate theory: When the instinct for survival kicks in, it eliminates all the nonessential clutter to open up our potential.

Cognitive dissonance:  The art of intentionally not thinking. Not acknowledging inconsistency in one’s own thought process. (This includes not acknowledging feelings or energetic imprints.)

Cognitive growth and healing modalities:  The clear mental understanding of foundational concepts that lead to and help maintain mental well-being and overall alignment. If we can cognitively identify a challenge, we can start to grow through it or heal from it.

Colonial mindset:  A synonym for linear mindset. A commonly used term based on the fact that linear mindset is reflected predominantly by colonial societies (e.g., populations that have been disconnected from natural processes for multiple generations).

Commoditization:  Subjugating a person, place, or thing for the sake of its value placeholder (e.g., money). Taking an egocentric ownership view. (Capitalism exemplifies and exalts this mentality.)

Conscious vs. compulsive:  Consciousness is that state of being that facilitates cognitive and intentional action; consciousness facilitates responsiveness. Compulsiveness is the opposite of consciousness; it is the absence of cognitive intention, and it results in reactivity.

Corporate burnout:  A symptom of placing the natural instinct for pursuit of challenge entirely onto egocentric or materialistic gain. Chasing a constantly high level of energy output results in burnout (workaholism). A result of the constant pursuit of flow without ebb.

Cyclical/natural thought process:  The opposite of (balance to) linear mindset. A thought process that understands natural law, including challenge of life or death, ebb and flow, and balance. A thought process that allows for fluidity by being in the moment and prioritizing, by making a plan but being flexible, remaining open to changing course. Cyclical/natural thought process is devoid of the negative egocentric and addictive behaviors that characterize linear mindset (i.e., reactive and compulsive behavior, defaulting into negative cycles).

Deferred energy re-manifestation:  When we don’t deal with something—when we do not acknowledge energy, thoughts, and feelings, or when we ignore parts of ourselves—the energy that is connected to those processes keeps flowing and growing and accumulating until it compounds and remanifests itself into a bigger problem for which it is more difficult to trace the origin. (This is the energetic effect that results from denial. Lessons from addiction.)

Direct vs. indirect trauma:  Direct trauma is trauma that has happened to us as individuals, of which we are acutely aware; indirect trauma is trauma that has happened either to our species en masse or to sub-demographics of our society, of which we tend to be less acutely aware (these traumas are primarily subconscious). Both direct and indirect traumas cause anxiety that will trigger us to default into negative cycles of compulsive/reactive states.

Distribution channel for change:  In business, a distribution channel is the way a product gets from manufacturer to market. In personal development, it means being intentional about putting ourselves in the position to create broader change within our habitat.

Ebb and flow:  A natural law relating to the balance between two parts of a cycle:  high state—flow—and low state—ebb. (It is a psychological defect of contemporary society that it falsely attributes positive and negative connotations to high and low flow, wanting to stay in high flow at all times. In reality, we can’t have high flow without low flow. An ebb period allows time for the things attained through high flow to sink in.)

Ego:  Ego tries to shortcut natural process. When there is an ego pull, it is always falsely subjugating or cutting in front of something more important. It is default, compulsive, reactive, addictive; it’s the “I want,” without regard to other factors. (Prioritization without respect to sustainability.)

Embracing challenge:  Embracing challenge means voluntarily accepting challenge on a positive level vs. involuntarily being mandated. For example, we embrace the natural law of the challenge of life or death because nurturing is growth and life; anything else is death and can be traced back to ego, oppression, and scarcity mindset. Loving the challenge is loving life.

Environment: The factors within an organism’s habitat that affect it. This may include naturally occurring factors, like sunlight and rainfall, or human-centric factors, such as cultural influence and man-made introductions and modifications to the habitat.

Finding optimism:  Intentionally searching for a positive way to view challenge.

Formless self:  The phrase Eckhardt Tolle uses to refer to the human “spirit.”

Freedom:  A word that reflects the instinct that points us toward our individuality. (Commonly confused with an ideological existence without accountability.)


Give back:  Has to do with our instinct to maintain natural cycles of input and output. If we receive, then we’ve got to give. In nature, everything gives as it receives.


Habitat:  Natural landscape that an organism inhabits.


Healing: The positive effect that nurturing has when applied to challenges resulting from trauma. This typically refers to an emotional state but includes physical, mental, and spiritual states as well.


Instincts:  Naturally occurring drives or motivations that transcend cognitive thought.

Intentions:  Intentions are our ideas of concepts that we want to grow our lives into. We want to be a part of our intentions, not apart from our intentions.


Intention setting:  Holding a constant nurturing energy to a cognitive idea that we want to become a part of.

Introspect:  Introspect means using our internal mirror to see the growth of our formless self, our spirit, our energy.


Intuition: “Knowing” from instinctive feeling rather than conscious reasoning (although we use both).


Linear mindset:  When the natural drive to be efficient crosses the boundary from “being efficient” to disregarding information. This is a delusion where, in the mind of the individual, there are pieces of information that are not just compartmentalized for the benefit of focus but are completely separated from the whole of everything. (Characterized by commoditization, egocentricity, and compulsive/reactive behaviors.)

Logic pyramid:  Understanding the meaning of the words “foundational” and “directional” as they relate to the natural flow of an objective thought process. (Necessary for aligning and pursuing a goal without undermining the integrity of the goal itself.)

Meditation:  A multi-use word. Meditations can come in different forms, from the classic being still and void of cognitive thought all the way to being highly active, in a state full of cognitive thought. To give a constant energy to something, whether in a low ebb state or a high flow state. (Also includes intention setting.)

Mindfulness:  A commonly used, contemporary new-age term for a state of awareness and intention. It is the linear mind’s view of life without a linear mind. (When are we not mindful? The concept of mindfulness is in itself a delusion that says we are separate from that.)

Mirror effect:  When someone is not doing their introspect, they are turning their mirror outward. This, in essence, creates a reflection on the other side for people looking in at that person, thereby encouraging their own introspect.

Natural law:  Natural laws are naturally occurring, nonnegotiable processes native to this planet that both force and encourage all life to develop.

Nurturing:  A meditative, wholistic state with the intention of encouraging positive development.

Personal development:  What happens to an individual as a result of natural law processes—we either grow or we atrophy. In contemporary context, the term typically indicates that an individual is giving positive intention to that development process.


Personal wellness:  Our level of wellness or lack thereof. In contemporary context, it is pointing to the result of intentional personal development. So, the more intentional we are in our personal development, the greater level of wellness we achieve. (The level at which personal development is happening.)

PMES:  Acronym referring to the Physical, Mental, Emotional, and Spiritual aspects of the human.


  • Physical:  What the Energy says about our Embodied presence. How well our physical being is holding up and its capabilities. (Eat right and exercise!)


  • Mental:  What the Energy says about our Cognitive presence. A functioning mental process means understanding our thoughts and having confidence in our ability to analyze a situation accurately. How well we process information. How well we are able to identify a challenge, take a positive view from which to engage it, and make a plan to adapt to the challenge and grow through it.
  • Emotional:  What the Energy says about our Human presence. How well we maintain happiness, calm, and comfort. Knowing how the Energy flows in and out of us and where it goes. (Energy flowing in is directly connected to our boundaries, which are crucial to our emotional wellness.)
  • Spiritual: What the Energy says about our Natural presence. The PME factors plus a feeling of connectivity to the vastness of Nature, including the connection between “self” and Nature and the point where there is no distinction between them. How well we are connected to bigger Energy that we can’t see.

Reciprocal exchange:  Voluntary and consensual exchange (of energy or physical goods). Fair trade.

Responsive vs. reactive:  Responsiveness is when action comes from a conscious state and is taken with regard to the full scope of the challenge. Reactivity is when action comes from a compulsive state and is taken without regard to the full scope of the challenge.

Scarcity mindset:  When the fear of being without interrupts the natural flow of a healthy thought process.


Scientific method: The five-to-seven-step process that is the foundation of modern science. We like this example: define question, make prediction (hypothesis), gather data (experiment), observe the data, analyze the data, draw conclusions.


SOP for self:  Business term meaning “Standard Operating Procedure.” Within the Business of Being Human teaching modality, it means looking at our self as a business and formulating an intentional process to move toward the goals of positive personal development and wellness.

Spiritulogic:  Using instinct and experience in pattern recognition to help build on the foundation of how our “spirit” (formless self) works via extrapolating from current understandings of our physical aspect and natural habitat.


Sustainability:  Sustainability is the ability to utilize resources in a way that recognizes natural availability and regeneration.

Thinking:  Objectively and intentionally processing information, not just repeating or acting on the thoughts we have.

Trade:  Exchanging something of value for something of fair compensation (see “business”).


TRADE:  Acronym stands for “Traditional,” “Reciprocal,” “Authentic,” “Directional,” “Empowering.” It is an alignment tool to help us determine whether an energy exchange is of fair compensation.

Transmuting anxiety:  Sitting with and understanding anxiousness until it lessens its intensity. The energetic lesson is to keep anxiousness at “arm’s length” so that it can be seen, understood, and learned from.

Trauma: Injury (may be mental, emotional, spiritual, or physical) that requires intentional nurturing/care to heal. Neglecting trauma is cognitive dissonance and will lead to getting stuck in negative cycles without growth (addiction).

Value:  Value is naturally occurring. It refers to the intrinsic level of importance that something has in relation to the context (situation/circumstances).


Value placeholder:  A tangible and portable item which reflects that a certain good or service was traded but is not the actual good or service itself. (This system enables a more versatile method of exchange. Printed currency is the contemporary version; in the past, people have used shells, beads, rocks, etc.)

Wellness economy:  When we invest energy into our wellness, positive results are returned. We want to invest in ourselves first because the self is our foundation, and everything flows out from within.


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